Al Areesh

Restaurant & Cafeteria

Al Areesh is a restaurant and cafeteria that has been serving Lebanese cuisine in its two branches in the UAE. The design direction is to convey the brand's range of Lebanese flavours, while avoiding the traditional method of placing a cedar tree on the logo, and working with a brand language that is playful, casual, and engaging. This is done through an almost abstract execution of a shawarma and kabab for the logo. To complement this are rounded fonts and a mosaic pattern, all in Lebanese colors.

BRANDING

PACKAGING

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