BEAUTY CHIC

Moments of calm and enjoyment captured in a salon. The concept is inspired by tropical getaways — sunlight, the beach, a gentle breeze, the soft rustle of leaves, and water rushing beneath our feet.

SCOPE

Branding • Packaging

RATIONALE

Fresh, fun, and stylish, we illustrated tropical plants and introduced warm colors to bring out an energizing pop to the identity.

Overall, the brand brings out the best feelings from summer and nature.