Chips and Sauce

Chips and Sauce is a food truck set in Dubai where they have over 10 different sauces to match their chips or fries. We set out to infuse the joy associated with food trucks, fries, and families. For the visual elements, we created a series of illustrations seen dynamically throughout the brand. The typographic logo subtly shows both the fries and the sauce. Keeping with the cheerful personality, the brand is bright, bold, and eager to bring you happiness in the form of fries.




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