We saw the brand as something that can be enjoyed as a gift to others or a treat to oneself. The aim was to cultivate the idea of self-indulgence and thoughtfulness. We developed an identity with warm stylish visuals that reflect the joy of gift-giving.
Branding • Packaging
The emblem is an important part of the design solution — showing all the important information about the brand and carries the iconic C.
Meanwhile, the marbling-inspired pattern brings together a harmonious feel based on its minimalist rendering and vibrant colors.