DESIGN TALES

Established in Abu Dhabi, Design Tales is a fashion boutique that sells ready-to-wear dresses, abayas, kaftans, and other women's apparel. 

The name springs from the idea that each clothing piece is created with a story or a reason, thus "Design Tales."  The logo typography combines the use of thick and gentle strokes which act as a symbol of the brand's feminine market. Pink and a warm neutral gray contribute to a subtle and clean look.

BRANDING

PACKAGING

SCOPE

Brand Naming

Logo

Basic Stationery

Clothing Tag

Packaging

INDUSTRY

Fashion

YEAR

2016

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