Flowers are part of the reproductive system of the plant, thus insuring the continued life of the plant, which in turn provides food and shelter for other life forms, and continues the cycle of birth, growth, decay, and rebirth that underlays most other life. The key word here for Stems Flower Boutique is continuity, which can be seen through the ‘cycle’ formation that the stems in the logo are shaping.
The brand supporting elements are perfectly undefined for a reason. They can morph into different things depending on the imagination of the beholder. The wavy patterns can represent many related aspects of the plant such as water (fluidity), soil (the different layers), or plant cells (internal structure). Organic colours green and nude were used as the brands primary colours which radiate positive and happy vibes.