HAYAMI

The concept’s affinity with nature can be seen not only through the deep green colors but also through the texture. For an elegant look, copper serves as an added accent. The use of arcs visible in the collaterals are cohesive details from the logo.

SCOPE

Branding • Packaging

RATIONALE

The single-line monogram for Hayami creates the letter H in its center. Such style of the monogram is created where the line is not broken to represent fashion — continuous and never ending. 

The leaves give a relaxing feel to the identity and reflect the greenery from the spa’s interiors.