HOOF

Inspired by the idea of giving tribute to the bond between rider and horse and the daily grind each put in to strengthen each other. We alluded this concept to the cafe giving determination to people to rise and face the day.

SCOPE

Branding • Packaging

RATIONALE

While ambiguous at a glance, Hoof’s mark holds multiple hidden symbolisms. The logo communicates a rider’s vision—rising each day as the sun does,

facing the light, and riding forward. The logo when inverted, transforms to an image of a jockey.

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© Seventeen Eleven Design Studio 2020. All rights reserved.

LET US MAKE YOUR DREAM BRAND COME TO LIFE

info@seventeeneleven.net

(02) 445 5178

Mezzanine Floor, Building C175

Muroor Road, Al Dhafrah

Abu Dhabi, United Arab Emirates

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