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LA PRÉCIEUSE
The brand presents the calming effect of colors through brush stroke textures and the abstract image formed from these. The brush strokes mimic a wave’s dreamy silhouette — unmeasurable yet captivating.
SCOPE
Branding • Packaging
RATIONALE
Carefully choosing colors that give an impression of tranquility and relaxation, dark turquoise and light pink are paired as the dominant colors to give a perfect contrast to the overall concept.
They are then supported by sage and dark ochre to complete the warm and elegant aura.
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