LA PRÉCIEUSE

The brand presents the calming effect of colors through brush stroke textures and the abstract image formed from these. The brush strokes mimic a wave’s dreamy silhouette — unmeasurable yet captivating.

SCOPE

Branding • Packaging

RATIONALE

Carefully choosing colors that give an impression of tranquility and relaxation, dark turquoise and light pink are paired as the dominant colors to give a perfect contrast to the overall concept. 

They are then supported by sage and dark ochre to complete the warm and elegant aura.