POTACHI

Reminding you of your favorite homecooked dishes served by family on a sunny day. Potachi feels personal with its family history. Known for their vine leaves with pomegranate, we were inspired by homegrown gardens and warm weekend afternoons.

SCOPE

Branding • Packaging

RATIONALE

We created illustrations of leaves, olives, lemons and pomegranate. Familiar ingredients in the family’s kitchen where Potachi first started. 

We wanted all elements of the brand to carry messages, evoke emotions, trigger memories, and bring joy to all.