Sougha

Launched by the Khalifa Fund for Enterprise Development, the Sougha initiative aims to revive and reconnect the Emirate’s cultural heritage through the employment of local Emirati women. The logo is inspired by the woven crafts handmade by local artisans surrounded by a circle as a unifying element. Sougha celebrates environment and culture thus the choice of green as well as the use of kraft paper through the brand.

BRANDING

PACKAGING

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