The main objective was to symbolize a refined elegance and a lifestyle while also highlighting the quality of leather. Inspired by a “gentleman,” we injected a high-end but down-to- earth tone to the brand, making it regal with an air of confidence and luxury.


Branding • Packaging


When developing the concept, we sought to embrace elements that resonate within the UAE while also achieving a contemporary feel that would appeal to the region.

We took inspiration from the surroundings, mainly from nature, resulting in a color palette of pine green and browns, inspired by the vegetation, mountains, and deserts.