All about charcoal, flame, grease, and grills with a grunge Mexican touch — we used a vintage stamp effect artstyle to send the vibe of how flavorful and unique Mexican food is made. 

SCOPE

Branding • Packaging

RATIONALE

The grunge stamp effect is inspired by the texture of grill marks present in juicy grilled meat while the color palette is associated with the hot and smokey feel of charcoal and wood. 

The use of brown shades give an impression of rawness and the organic way of cooking among Mexicans. The identity carries a masculine take but still approachable for all audiences.