LAS TAPAS

All about charcoal, flame, grease, and grills with a grunge Mexican touch — we used a vintage stamp effect artstyle to send the vibe of how flavorful and unique Mexican food is made. 

SCOPE

Branding • Packaging

RATIONALE

The grunge stamp effect is inspired by the texture of grill marks present in juicy grilled meat while the color palette is associated with the hot and smokey feel of charcoal and wood. 

The use of brown shades give an impression of rawness and the organic way of cooking among Mexicans. The identity carries a masculine take but still approachable for all audiences. 

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© Seventeen Eleven Design Studio 2020. All rights reserved.

LET US MAKE YOUR DREAM BRAND COME TO LIFE

info@seventeeneleven.net

(02) 445 5178

Mezzanine Floor, Building C175

Muroor Road, Al Dhafrah

Abu Dhabi, United Arab Emirates

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